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Babybel to Replace Cellophane With Recyclable Paper by 2027

The company projects a 62% cut in packaging emissions, with recycling pathways for tiny wrappers still unclear.

Overview

  • Two packaging lines at the Évron plant are already converted, with a goal of 100% paper by the end of 2027 across five sites producing about two billion portions annually.
  • Bel estimates the shift will lower packaging emissions by roughly 2,500 tonnes of CO2 per year, a 62% reduction, and avoid about 850 tonnes of cellophane.
  • The change follows five years of R&D, mini industrial runs and consumer panels to identify a recyclable paper that protects the cheese and handles on machines.
  • The group has invested several million euros to modify or replace lines while maintaining output of roughly five million units per day in France.
  • Sorting centers do not currently capture such small paper wrappers, and Zero Waste France argues the move merely substitutes one single-use format for another.