Babies R Us Relaunches in Kohl's Stores Nationwide

The revived brand aims to attract new demographics with in-store and online offerings, starting August 2024.

200 Kohl's locations across the U.S. will feature new Babies R Us sections, offering a range of baby products.
The partnership with WHP Global marks a strategic move to reach younger families and boost Kohl’s market share in baby gear.
Each in-store Babies R Us will span 750 to 2,500 square feet, situated near existing children’s apparel sections.
Shoppers can also access an expanded baby product range online via Kohl’s website and a dedicated Babies R Us registry.
The initiative is part of Kohl's broader strategy to diversify its offerings and enhance customer experience in a competitive retail environment.