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Baba Ramdev Urges Boycott of U.S. Brands as 50% U.S. Tariffs on Indian Goods Take Effect

The appeal follows Trump’s tariff penalty tied to Indian purchases of Russian oil.

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Overview

  • Washington’s total levy on Indian imports rose to 50% on August 27 after an additional 25% surcharge was imposed over India’s continued buying of Russian crude.
  • Yoga guru Baba Ramdev called for a complete boycott of American companies, naming Pepsi, Coca‑Cola, Subway, KFC and McDonald’s, and argued such pressure would force a tariff reversal.
  • Calls to shun U.S. products have intensified in India, with Swadeshi Jagran Manch rallies and commentary invoking a Swadeshi‑style consumer response.
  • House Foreign Affairs Committee Democrats criticized President Trump for singling out India while sparing larger Russian oil buyers, warning of damage to U.S.–India ties and costs to Americans.
  • Indian government sources said communication with Washington remains open and consultations with exporters are underway, even as analysts flag risks to agriculture, textiles and pharmaceuticals.