Overview
- Khurrana made the remarks at FICCI Frames in Mumbai on Tuesday, September 29, saying multiple platforms have produced different kinds of stars and that stardom can no longer be defined by a single hierarchy.
- He argued that a film's script and the film's vibe now matter more for theatrical pull than sole reliance on one bankable star.
- Khurrana framed his upcoming film Udta Teer, set for theatrical release on October 9, as a return to story-led, authentic choices in line with this view.
- Panelists including Sriram Raghavan, Rasika Duggal and casting director Mukesh Chhabra reinforced that casting, authenticity and trailer impression shape audience decisions and that makers face trade-offs between realism and accessibility.
- Speakers pointed to the rise of OTT, short-form creators and influencers splitting audiences and to recent small-budget hits as evidence that lower-cost, high-connection films are becoming a viable theatrical strategy.