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Ayush Ministry Sets Sept. 23 Ayurveda Day in Goa, Unveils 'People & Planet' Theme

New outreach paired with misinformation controls signal a push to expand Ayurveda's role in public health.

Overview

  • Union Ayush Minister Prataprao Jadhav announced the 10th Ayurveda Day for September 23 at the All India Institute of Ayurveda in Goa.
  • The government has formally fixed September 23 as the annual date for Ayurveda Day through an official notification.
  • This year's theme, 'Ayurveda for People & Planet,' positions Ayurveda as a sustainable and integrative approach to health and the environment.
  • Planned programmes include awareness drives on obesity and cancer, student initiatives, inter-ministerial activities, plant and veterinary health efforts, digital campaigns, and the National Dhanvantari Ayurveda Awards 2025.
  • The ministry launched the 'Samhita Se Samvad' platform to share verified information and counter false advertisements, citing NSSO survey findings and Rs 12,850 crore in investments to support expansion.