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Ayotte Sends Billboard Truck to Manhattan to Court NYC Businesses After Mamdani Win

The Republican governor frames New Hampshire as a lower-tax refuge from the mayor-elect’s progressive agenda.

Overview

  • Kelly Ayotte paid for a mobile billboard through her campaign, Kelly for New Hampshire, to recruit New York City businesses to relocate.
  • The truck circled Manhattan on Wednesday, one day after Zohran Mamdani won the city’s mayoral race.
  • Rotating ads urged owners to "come to New Hampshire" for lower taxes and branded the state "safe, prosperous, free — what New York used to be."
  • New Hampshire GOP chairman Jim MacEachern echoed the outreach, saying the state is ready to partner with "job creators" leaving "Mamdani’s hellscape."
  • State Democrats, including gubernatorial hopeful Jon Kiper and party chair Ray Buckley, denounced the effort as a tone-deaf political stunt, citing sensitive timing over SNAP benefit cuts.