Overview

• Launched by Shah in October 2023 with a £160 sample investment and four prepaid distributor orders, Salaam Cola now operates in 16 countries across four continents.
• The company reached €6 million in European turnover by 2024, including £1.6 million from UK sales with each can priced at £1.
• Salaam Cola allocates 10 percent of all proceeds to charitable projects, having donated £250,000 from UK revenue to Palestinian medical aid and Syrian and Yemeni relief efforts.
• Shah’s aspartame-free formulas and health-focused recipes have attracted consumers seeking ethical alternatives to legacy soda brands.
• Operating from her home kitchen, the conservative Muslim entrepreneur has defied industry norms and drawn supporters including actor Sean Ward.