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AWS Launches Agentic AI for Amazon Connect at re:Invent 2025

AWS aims to win contact centers through transparent, flexible deployment.

Overview

  • AWS introduced 29 agentic capabilities for Amazon Connect that automate tasks across voice and messaging, bringing reasoning-driven self-service and human assist into one platform.
  • New Nova Sonic speech models promise more natural, multilingual conversations, with optional integrations for third‑party speech providers Deepgram and ElevenLabs.
  • A full observability and testing suite exposes how AI agents interpret requests and act, and lets enterprises evaluate and tune behavior before wide rollout.
  • Connect expands its ecosystem with Salesforce Service Cloud access to AWS agent-assist features and adds WhatsApp as a supported customer channel.
  • AWS previewed Interconnect – multicloud with Google Cloud for managed, private high‑bandwidth links, as early adopters report efficiency gains and AWS cites a $1B run rate for Connect.