Overview
- Good Morning Britain presenter Jeff Brazier phoned a viewer live to announce an £80,000 prize, only for her to say she had not entered.
- Brazier tried to verify the call by asking her to turn on the TV to see him with Kate Garraway and Rob Rinder, but the caller declined and the line was cut.
- ITV later recontacted the recipient, identified as Sheila, and confirmed she is the legitimate winner.
- Brazier told Lorraine’s Christine Lampard that Sheila had won a Christmas package and £80,000 in tax-free cash.
- Social media reactions ranged from jokes to criticism of phone-based winner notifications, with several viewers urging ITV to change the contact method due to scam concerns.