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AvtoVAZ Limits January Lada Price Increase to 0.5% as Aura and Largus Get Cuts

The company lifts its 2026 production plan to 400,000 vehicles.

Overview

  • Flagship Lada Aura drops by 354,000 rubles to 2.25 million (−14%), and Lada Largus falls by 73,000 to 1.59 million (−3.8%).
  • The base Lada Granta is set at 850,000 rubles, roughly a 13% rise for that model, and the Lada Iskra starts at about 1.277 million rubles (+2.2%).
  • Niva Legend and Niva Travel see average indexation of about 1.8–1.9%, while the 2026-model-year Vesta holds near 1,581,000 rubles with minimal change.
  • AvtoVAZ also confirms 2026 product moves, including production of the Lada Azimut crossover, a 1.8‑liter engine for Niva Legend, and the launch of Vesta Sport.
  • Management attributes restrained pricing to cost reductions despite 2025 inflation and tax changes, noting that discounts left average Lada prices about 5% lower for the year.