Avon to Launch Physical Stores in the UK Amid Changing Demographics

Cosmetics Giant Shifts Strategy from Door-to-Door to In-Store and Online Sales

Avon, the cosmetics brand known for its door-to-door sales strategy, is set to open physical stores in the UK for the first time in its 137-year history.
The move is part of a shift in sales tactics as more women, traditionally the target demographic for Avon, are now out at work during the day.
The stores will be run as franchises by Avon sales reps and will be located in 'neighbourhood communities' rather than traditional High Streets.
The company is also expanding its presence in Superdrug stores and planning outlets in Brazil and South Africa, following the success of its 63 stores in Turkey.
Retail analysts suggest that the physical stores could boost business for local door-to-door sales reps and play a role in helping customers choose products that they later continue to buy from sales reps and online.