Overview
- The companies announced the multi-year partnership Thursday, embedding Google's Gemini models and Vertex AI in Avid Media Composer and the cloud-based Avid Content Core.
- Avid Content Core is now commercially available as a cloud platform that unifies media data and uses BigQuery, Vision Warehouse, and Vertex AI Search to turn archives into searchable libraries.
- Media Composer gains a Gemini-powered extension that adds automated metadata, faster logging, and AI-suggested B-roll, along with natural-language search by actions, dialogue, or mood.
- Avid and Google Cloud will demo the new workflows at the NAB Show in Las Vegas on April 19–22, showcasing advanced search and metadata management at both companies’ booths.
- Avid’s CEO and a Google Cloud executive say AI assistants will handle routine tasks so editors can focus on story, while a UCLA scholar cautions the tools could flatten creative choices.