Overview

• On August 6, Craig Hicks completed his right arm sleeve with the words “nothing beats a Jet2 holiday” and the airline’s logo at a cost of £300.
• The 37-year-old ambulance controller from Telford recently flew to Madeira and has a Tenerife trip booked for December, where he plans to show off his new tattoo to Jet2 staff.
• Jet2’s slogan has featured in more than two million TikTok videos this summer, often paired with clips of holiday mishaps across various carriers.
• The airline has used Jess Glynne’s “Hold My Hand” in its advertising campaigns and on its planes for nearly ten years.
• Journalists have contacted Jet2 for comment on the tattoo stunt but the company has not issued a public response.