Overview
- Avengers: Endgame surpassed Avatar on the unadjusted worldwide box-office list after its Encore re-release, with industry tallies placing Endgame at roughly $2.925 billion versus Avatar at about $2.923–2.924 billion.
- The Encore release added a few minutes of connective material, including a modified ending and new post-credit scenes, and directed most showings to premium-format auditoriums to drive ticket sales.
- Director James Cameron publicly congratulated Marvel by posting bespoke crossover artwork on his Instagram that depicts Avatar characters welcoming Iron Man.
- Both films are now managed by Disney, which controls a large share of the top-grossing titles and has used low-cost theatrical reissues and premium-exhibition windows to move all-time totals.
- The episode highlights industry questions over equitable access to new story material and how rerelease and premium-screen strategies can reshape record claims and audience access to sequels.