Overview
- Theatre run 'Avengers: Endgame: Encore,' which opened Sept. 25, returned the 2019 film to cinemas with a few minutes of new connective footage and revised post-credit scenes intended to set up the next Avengers entry.
- Box-office trackers report Endgame's unadjusted global gross at roughly $2.925–2.9255 billion versus Avatar's $2.923–2.924 billion, putting Endgame back on top by a narrow margin.
- Director James Cameron publicly congratulated Marvel on Oct. 16 with bespoke Avatar-themed artwork that welcomed Iron Man into the world of Pandora, a gracious exchange following a long-running friendly rivalry.
- The Encore rollout leaned on premium formats such as IMAX and Infinity Vision and produced a strong opening day for the rerelease, with reported Friday takings of about $11.2 million and industry notes that the run added significant incremental gross.
- Both films are now under Disney's control, and industry observers say the episode shows how low-cost rereleases can flip all-time rankings, boost short-term revenue, and serve as marketing tools for coming sequels while leaving the top spot vulnerable to future reissues.