Overview
- Marvel returned Avengers: Endgame to theaters on Sept. 25 as “Endgame: Encore,” and the reissue has pushed the film’s unadjusted lifetime gross to about $2.925 billion, surpassing Avatar.
- The Encore run has added roughly $126 million worldwide to Endgame’s total, with an estimated split of about $36 million from North America and about $90 million from international markets.
- The re-release was front‑loaded overseas, performing strongly in China, India and parts of Latin America, while North American receipts collapsed in week two with a reported near‑90% drop to about $1.1 million on the second Friday.
- Disney concentrated the new connective footage in premium IMAX and its Infinity Vision label, which raised per‑screen revenue and boosted presales for Doomsday but drew criticism for limiting access to story‑relevant material.
- Industry observers say the Encore’s low production cost and sizable incremental profit could make similar targeted rereleases an attractive, lower‑risk way for studios to add revenue and market tentpole sequels; reissues have already traded the record between Endgame and Avatar in recent years.