Overview
- Marvel’s Endgame was rereleased as “Endgame: Encore” and earned roughly $126 million more worldwide, lifting its lifetime total to about $2.925 billion and edging past Avatar.
- The Encore opened strongly, generating about $86 million globally in its first weekend, but domestic ticket sales dropped by more than 80 percent in its second weekend.
- The rerelease included a few minutes of newly filmed scenes plus short introductions from Robert Downey Jr. and Chris Evans, material that was concentrated in IMAX and Disney’s new Infinity Vision premium screens.
- Exhibitors and observers flagged unequal access because some connective footage ran only in premium-format showings, and Disney has not announced when the Encore material will reach Disney+.
- Industry analysts say the move shows how low-cost rereleases and premium-format windows can quickly drive box-office gains and serve as promotional bridges for big franchise sequels like Avengers: Doomsday.