Overview
- Marvel’s Endgame: Encore boosted Avengers: Endgame’s lifetime box office by roughly $126 million, bringing its unadjusted global total to about $2.9255 billion and edging Avatar’s roughly $2.9237 billion.
- The Encore run included a short introduction and a few minutes of new scenes that preview December’s Avengers: Doomsday with some extra material shown only in IMAX or Infinity Vision auditoriums.
- The rerelease opened strongly but cooled quickly, posting an opening-weekend surge followed by a steep domestic second-week drop of more than 80 percent.
- Disney benefits either way because it now owns both franchises after acquiring 20th Century/Fox, while the narrow margin means future rereleases could flip the record again.
- Industry observers say the result highlights a low-cost, high-return rerelease strategy that serves as both a revenue lift and a marketing funnel, while reminding readers that these unadjusted totals do not account for inflation.