Overview
- Thursday previews for Avengers: Endgame Encore generated $3.8 million, and Disney is projecting roughly $25 million domestic while forecasting $25–30 million from overseas on a rollout that sits on about 3,060 North American screens.
- The Encore reissue includes a few minutes of new connective scenes and an exclusive look at footage tied to this December’s Avengers: Doomsday, with longer cuts reserved for certified Infinity Vision and select IMAX presentations.
- The reissue opens into a crowded weekend where Robert Pattinson’s Primetime posted $2.7 million in previews and is tracking to $12–16 million, David Ayer’s Heart of the Beast had $2 million in previews and is expected to reach $17–20 million, and Forgotten Island posted about $1.48 million and is aiming for a mid-teens debut.
- Sony’s Resident Evil, which opened last weekend to roughly $60–61 million, is targeting a $24–26 million second weekend and will compete directly with Encore and the new releases for top box-office placement.
- Endgame’s massive 2019 run — a roughly $1.2 billion global opening and a $2.7 billion total — gives Encore strong name recognition and shows how Disney is testing premium presentation and selective content access as a short-term revenue and marketing strategy ahead of Doomsday.