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Avengers: Doomsday Teasers Top 1 Billion Views as Russos Pitch Them as Story Clues

A theater-first rollout drove massive organic engagement.

Overview

  • The four short vignettes—debuting first in cinemas before Avatar: Fire & Ash and then online—spotlight Steve Rogers, Thor, the X-Men, and a Wakanda scene that introduces Ben Grimm.
  • Insiders tell The Hollywood Reporter the clips amassed about 1.02 billion organic views, with record highs on Instagram and TikTok and average social volume up 188 percent over typical Marvel drops.
  • Joe Russo said each piece is “narrative information” and part of a larger story, underscoring that the rollout itself conveys plot-relevant clues.
  • Fans are circulating an unconfirmed theory, highlighted by IGN, that the teasers’ countdown numbers correspond to Avengers: Endgame timecodes pointing to key multiverse moments.
  • Trades report Robert Downey Jr. is set to return as Doctor Doom despite not appearing in the teasers, with Avengers: Doomsday scheduled for theatrical release on December 18, 2026.