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AVATR Unveils Vision Xpectra Concept at Munich IAA, Showcasing Emotive Luxury

The concept anchors a design-first strategy backed by major suppliers, with expansion targets exceeding 50 countries.

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Avatr presents the avatr vision xpectra at iaa mobility 2025: emotive luxury revolutionises the industry
Avatr vision xpectra made its global debut, and several star models unveil at the munich auto show (iaa)

Overview

  • AVATR revealed the Vision Xpectra on September 9 at IAA Mobility in Munich, displaying the concept at the Open Space on Königsplatz.
  • Developed at AVATR’s Global Design Center in Munich under Chief Design Officer Nader Faghihzadeh, the limo-style study features suicide doors and a panoramic glass roof, with reports citing roughly 19 feet in length and a 3,450 mm wheelbase.
  • The company spotlights a Vortex interface designed as an emotional-intelligence companion and a Cortex system combining touch and gesture controls intended to adjust assistance levels up to full autonomy.
  • Alongside the concept, AVATR exhibited production models including the 06, 07, 11 Royal Edition and 012 in an immersive indoor–outdoor setup.
  • AVATR claims about 190,000 owners globally, targets entries into 50+ countries with 160+ channels in 2025, and cites support from partners such as Changan, CATL and ICT collaborators, while providing no technical specifications or production timeline for Vision Xpectra.