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3d ago

AVATR Debuts Vision Xpectra at IAA Mobility Munich, Showcasing 'Emotive Luxury'

The concept anchors AVATR’s push into premium EV markets with emotionally intelligent interfaces, signaling company plans for rapid international expansion.

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Avatr presents the avatr vision xpectra at iaa mobility 2025: emotive luxury revolutionises the industry
Avatr vision xpectra made its global debut, and several star models unveil at the munich auto show (iaa)

Overview

  • AVATR held the world premiere of the Vision Xpectra on September 9 at IAA Mobility 2025, displaying the concept at stand KP185 in the Open Space on Königsplatz.
  • The brand positions the car under its 'Emotive Luxury' philosophy, with Chief Design Officer Nader Faghihzadeh leading the Munich-based design center that created the concept.
  • AVATR describes the vehicle as emotionally intelligent, featuring a Vortex interface and a Cortex system that combines touch and gesture controls to adjust assistance up to fully autonomous modes.
  • In addition to the concept, AVATR is exhibiting production and limited models including the 06, 07, 11 Royal Edition, and 012, following showings at its Munich Brand Day.
  • The company cites roughly 190,000 owners and says it plans entries into more than 50 countries this year with over 160 sales channels, supported by partners Changan and CATL.