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Avatar: Fire and Ash’ Set for Friday Launch With Strong Tracking, Softer Reviews

Industry forecasts call for a roughly $340–$365 million global debut driven by premium formats.

Overview

  • James Cameron’s third Avatar film opens worldwide on December 19 with presales that Disney insiders say have topped $30 million, including significant bookings beyond opening weekend.
  • Box-office tracking points to about $90–$105 million in North America and $250–$275 million overseas, with IMAX, 3D and other large-format screenings expected to contribute heavily.
  • Early critical response sits around 68%–71% on Rotten Tomatoes, the lowest of the trilogy so far, with reviews praising visuals and scale while citing familiar storytelling and pacing.
  • The movie runs approximately 197 minutes and has a reported production budget exceeding $400 million, and Cameron has linked the franchise’s continuation to this film’s profitability.
  • Disney’s global push includes a wide India rollout in five languages and a 3D promo for Nitesh Tiwari’s Ramayana attached to some screenings.