Avatar: Fire and Ash Poised to Lead Weekend as 'Primate' Tops Previews

Overview

• Avatar: Fire and Ash is projected to lead its fourth weekend with roughly $20–22 million domestically.
• The threequel ended week three with $321.2 million in domestic grosses after recently crossing $1 billion worldwide.
• Paramount/18Hz’s Primate earned $1.4 million from Thursday and earlier previews, suggesting an $8–10 million opening.
• Lionsgate/STX’s Greenland 2: Migration took in $900,000 in previews, carries a reported $90 million budget, and will launch in Canada as PVOD via Amazon through Elevation.
• Critics are warmer on Primate than Greenland 2, with Rotten Tomatoes scores around 78% versus 59%, as school breaks and the MLK holiday shape January turnout.