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Avatar: Fire and Ash Merchandise Hits Disney Parks and Stores Ahead of Dec. 19 Premiere

A coordinated rollout targets parks, mainstream retailers, collectors to extend engagement beyond theaters.

Overview

  • Disney World now offers an in-park capsule at Windtraders featuring a tie-dye tee ($34.99), zip hoodie ($59.99), Toruk plush ($34.99), and two pins, including a $19.99 limited release spinner with Jake Sully and Varang also spotted at Frontier Trading Post.
  • Apparel and accessories are live online and at retail, including a Cakeworthy t‑shirt dress, Rock ’Em Socks, Monogram character bag charms at Target, and Avatar‑themed Enso Rings listed as arriving soon.
  • Collector items include new McFarlane Toys figures of Neytiri, Quaritch’s banshee, and the villain Varang, plus a Varang Funko Pop and Displate metal posters inspired by the film.
  • Home and hobby offerings feature a 300‑piece oversized Buffalo Games puzzle headed to Walmart and Target, Jersey Jack Pinball’s Battle for Pandora machine in Limited and Collector’s Editions, and Hachette’s Glowing Woodsprite Kit.
  • Cross‑platform tie‑ins continue on December 19 with the Avatar: Frontiers of Pandora From the Ashes game expansion, while new books range from The Making of Avatar to art volumes highlighting Dylan Cole’s work and a Little Golden Book for younger readers.