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Avanti West Coast Unveils Diversity-Themed Train Livery Amid Political Backlash

The 'Together We Roll' design, created by artist Baraka Carberry, celebrates workforce and community diversity but faces criticism over priorities.

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Overview

  • Avanti West Coast has revealed a bold new livery, 'Together We Roll,' spanning all seven carriages of an Evero train set to enter passenger service in summer 2025.
  • The design, created by digital artist Baraka Carberry, highlights themes of culture, ethnicity, and community through vibrant artwork inspired by frontline staff suggestions.
  • Rail minister Lord Hendy praised the initiative as a step toward inclusion and representation within the rail industry, with hopes of inspiring future careers in the sector.
  • Critics, including Conservative shadow transport secretary Gareth Bacon, labeled the project 'virtue-signalling nonsense,' pointing to ongoing operational issues as higher priorities.
  • Avanti West Coast leadership emphasized the livery as a unique effort to spark conversations about diversity and celebrate the communities connected to the railway.