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Automattic to Transition Tumblr's Backend to WordPress

The move aims to streamline operations and enhance feature development across both platforms without altering Tumblr's user experience.

Overview

  • Automattic will migrate Tumblr's half a billion blogs to WordPress's backend.
  • Users are promised an unchanged experience despite the backend shift.
  • The transition will facilitate shared development efforts and new features for both platforms.
  • This migration is one of the largest technical undertakings in internet history.
  • No specific timeline for the migration's completion has been provided.