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Auto Market Scorecard 2025: Mexico’s Official Sales Edge Higher, Argentina Output Slips, GM Grows in U.S.

Industry estimates say non-reporting brands likely lifted Mexico’s true total well beyond the official count.

Overview

  • Mexico recorded 1,524,583 light-vehicle sales in 2025, up 1.3% year over year, with December at 154,395 units for a 4.9% gain, according to INEGI.
  • Including brands that do not report to INEGI, AMDA estimates Mexico’s market reached roughly 1.62–1.63 million in 2025, with December at about 166,583 units and a 7% annual increase.
  • Chinese automakers expanded rapidly in Mexico, boosting volumes and price competition; Nissan led with about 18% share, followed by General Motors at roughly 13%.
  • Argentina’s production fell 3.1% to 490,876 vehicles and exports dropped 10.8% to 280,589, even as domestic registrations surged 47.8% to 612,178, prompting calls for tax and competitiveness reforms.
  • General Motors said U.S. sales rose 5.5% to 2,853,299 in 2025, led by about 940,000 pickups and 169,887 EVs (up 48%), though EV demand declined sharply in Q4 after tax-credit changes.