Overview

• On July 27 an 82-year-old driver missed a toll, made a U-turn and traveled several kilometers in the wrong lane of the A4 Turin-Milan highway before colliding head-on with an SUV at about 130 km/h.
• The crash killed Magia2000 co-founders Mario Paglino, 52, and Gianni Grossi, 55, banker Amodio Valerio Giurni, 37, and driver Egidio Ceriani, while passenger Silvia Moramarco was airlifted in critical condition to Niguarda Hospital.
• Highway police and the Milan prosecutor’s office are probing the sequence of events that led to the high-speed collision, including Ceriani’s re-entry onto the motorway in the wrong direction.
• Paglino and Grossi built Magia2000 into Europe’s leading custom Barbie design studio since 1999, earning Mattel’s Barbie Best Friend Award in 2016 and founding the Italian Doll Convention in 2011.
• Mattel and the global doll community have paid tribute on social media, honoring the duo’s decades-long contributions to Barbie artistry and collector culture.