Australia’s Online Shopping Hits $69 Billion Record in 2024 Despite Smaller Basket Sizes

Cost-of-living pressures reshaped consumer habits, with essentials prioritized and digital marketplaces driving growth.

Australians spent a record $69 billion on online shopping in 2024, a 12% increase from the previous year, driven by platforms like Amazon, Shein, and Temu.
The average online shopping basket size fell to $95, marking a 10-year low as consumers tightened spending due to inflation and rising costs.
Spending on essential items grew by 4.6%, outpacing discretionary spending growth of 3.3%, reflecting a shift toward prioritizing necessities.
Black Friday sales broke records, with spending reaching $2.2 billion, a 10% increase compared to 2023.
Retailers are expected to focus on faster delivery and subscription models, with free shipping and speed identified as key factors for consumer satisfaction.