Particle.news
Download on the App Store
7 ARTICLES
·
yesterday

Australian Radio Station Criticized for Using Undisclosed AI Host for Six Months

CADA's use of an AI-generated host, Thy, without disclosure has ignited debates on transparency, regulation, and the role of human presenters in media.

ai radio host thy
An Australian radio station faced backlash for using an AI-generated host.
Image
Image

Overview

  • CADA, a Sydney-based radio station owned by ARN, used an AI-generated host, Thy, for its weekday show from November 2024 to April 2025 without informing listeners.
  • Thy’s voice and likeness were modeled on a real ARN employee and created using ElevenLabs' AI voice cloning technology.
  • The deception came to light after writer Stephanie Coombes questioned Thy’s identity, with audio analysis confirming the host was AI-generated.
  • ARN acknowledged the experiment, stating it highlighted the global exploration of AI in media while reinforcing the unique value of human personalities.
  • The incident has spurred calls for clearer AI labeling and legislative guidelines, as Australia currently lacks specific regulations on AI use in broadcasting.