Overview

• CADA, a Sydney-based station owned by ARN Media, aired 'Workdays with Thy,' a show hosted by an AI-generated avatar, for six months without informing listeners.
• The AI host, Thy, was modeled after a real ARN employee using ElevenLabs voice cloning technology, but no disclosure was made on-air or online.
• The revelation, prompted by questions from writer Stephanie Coombes, led to industry criticism over deceptive practices and lack of transparency.
• ARN Media defended the trial as a way to explore AI's potential in broadcasting but acknowledged the importance of human personalities in creating engaging content.
• The incident highlights a regulatory gap in Australia, where no specific rules govern AI use in broadcasting, spurring calls for mandatory disclosure standards.