Overview

• Jeremy Franco filmed a reel on July 8 inside Phoenix Palladium Mall in Lower Parel, juxtaposing luxury brands like Gucci and Dior with adjacent informal settlements
• In the video he remarked that “India can go from rich to poor in two seconds,” referencing Danny Boyle’s film Slumdog Millionaire to illustrate the contrast
• Since July 9 the clip has racked up over one million views on Instagram, driving continued engagement across social platforms
• Viewers are split between those affirming the city’s sharp income gap and critics who say the reel oversimplifies India’s complex socioeconomic landscape
• Commenters have also drawn parallels between Mumbai’s divide and similar wealth disparities in countries such as the United States