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Australian Influencer Family Relocates to London as Under‑16 Social Media Ban Looms

The parents say the move preserves 14‑year‑old Charli’s livelihood ahead of December rules requiring platforms to deactivate under‑16 accounts.

Overview

  • The Empire Family, which reports more than six million followers across platforms, has left Perth for London so 14‑year‑old Charli can keep posting.
  • Australia’s Online Safety Amendment, passed in 2024 under Prime Minister Anthony Albanese’s government, is scheduled to take effect in December 2025.
  • The law compels platforms such as TikTok, Instagram, YouTube and X to block users under 16 or face penalties of up to A$50 million.
  • Implementation described in coverage includes deactivating existing accounts held by under‑16s and preventing creation of new ones once the rules start.
  • Officials frame the measure as protecting children from cyberbullying, addiction and mental‑health harms, while critics question digital freedoms and technical enforceability, with experts warning about exploitation risks in child influencing.