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Australia to Mandate Local Content Investment by Major Streaming Services

Industry groups hailed the long‑awaited bill as a safeguard for Australian stories on fast‑growing platforms.

Overview

  • The Labor government will introduce legislation requiring platforms with more than one million Australian subscribers to meet a local content obligation.
  • Services must invest at least 10% of Australian expenditure or 7.5% of revenue in new Australian drama, children’s, documentary, arts and educational programs.
  • The plan arrives more than a year after the original July 1, 2024 target following consultations and concerns that included potential AUSFTA implications.
  • Screen Producers Australia and the Australian Writers’ Guild welcomed the move as important for sustaining domestic screen production.
  • The government has not detailed how contributions will be calculated or enforced, and the measure still needs parliamentary approval.