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Australia to Introduce Bill Mandating Local Content Investment by Major Streamers

Key definitions and enforcement will be set during the parliamentary process.

Overview

  • The Albanese Government will introduce legislation this week requiring services with more than one million Australian subscribers to invest in new local programming.
  • Platforms can comply by spending at least 10% of Australian expenditure or 7.5% of local revenue on drama, children’s, documentary, arts or educational content.
  • The obligation would apply to Netflix, Disney+, Prime Video, Apple TV+ and Stan if they meet the subscriber threshold.
  • Screen Producers Australia and the Australian Writers’ Guild welcomed the move after delays linked to AUSFTA concerns and potential US retaliation risks.
  • The fine print—covering auditing, what counts as qualifying spend and the timing of the first targets—will be settled as the bill moves through parliament.