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Australia Reports 4.7 Million Under-16 Accounts Removed Under New Social Media Law

Regulators call the early figures encouraging, signaling a pivot to preventing new underage accounts.

Overview

  • Preliminary data show about 4.7 million accounts believed to belong to under‑16s were deactivated or restricted shortly after enforcement began on December 10.
  • Ten major platforms reported figures to the eSafety Commissioner, with Meta saying it removed roughly 544,000 underage accounts across Instagram, Facebook and Threads.
  • The law requires platforms to take reasonable steps to block under‑16s or risk fines up to A$49.5 million, with enforcement targeting companies rather than children or parents.
  • Officials say some underage accounts remain active, and they are monitoring circumvention; downloads of alternative apps and VPNs spiked early but did not translate into sustained use, according to the regulator.
  • Industry compliance is ongoing, Meta is urging app‑store level age checks, Reddit has mounted a legal challenge, and eSafety plans further measures and long‑term impact studies as other countries weigh similar rules.