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Australia Proposes 'My Feed, My Way' Law Letting Users Turn Off Algorithmic Feeds

The draft Digital Duty of Care would force platforms to prompt people aged 16 and over to choose their default feed with bigger fines and stronger eSafety powers.

Overview

  • The government released the draft bill on Tuesday, Sept. 8, opening targeted consultation and saying it will introduce the legislation to Parliament later this year.
  • Under the proposal, platforms must notify new and existing users aged 16 or older and offer a clear choice between an algorithmic recommendation feed or a feed limited to accounts the user follows.
  • The draft expands duties for digital services — including social apps, games and AI chatbots — to protect under‑18s from named harms such as content that promotes eating disorders, misogyny, pornography, glorifies crime, or causes serious mental distress.
  • Enforcement measures give the eSafety regulator new powers and set maximum penalties at A$109.2 million to push platforms toward compliance, but experts warn that pop‑up defaults, weak age checks and deliberate product workarounds could blunt the law’s effect.
  • The plan builds on Australia’s December 2025 under‑16 account ban and follows international moves and high‑profile U.S. settlements targeting addictive platform design, a development that could influence rules in other countries.