Overview

• The new identity will appear first on the city website, department pages, social media profiles and newsletters starting Oct. 1.
• Physical updates to signage, vehicles and non–public safety attire will roll out over years on normal replacement schedules to limit budget impact.
• Uniforms for Austin Police, Austin Fire and Austin–Travis County EMS will not change to preserve responder recognizability.
• Officials say the brand replaces more than 300 disparate department logos and the reliance on a 1916-era city seal to improve clarity and trust in services.
• The city partnered with Austin agency TKO and Pentagram on a logo referencing local hills, rivers, bridges and violet skies, and officials put the total cost at about $1.1 million with roughly $200,000 for design work.