Overview
- Austin bars are publishing deliberate zero‑proof lineups with cocktail‑style builds, dealcoholized wines and even draft mocktails.
- Houston restaurants are debuting curated mocktail lists, often available year‑round, using nonalcoholic spirits to mimic classic drinks.
- Menus prominently feature brands like Lyre’s, Seedlip and Cut Above to create Negroni, gin and tonic and margarita analogs.
- Shiner is launching Shiner Bock Non‑Alcoholic nationwide in January 2026, expanding nonalcoholic beer options in stores and bars.
- Some operators report softer Dry January participation this year, even as venues lean into collaborations and $1‑per‑drink fundraisers such as Coltivare’s Not & Tonic benefiting Southern Smoke Foundation.