Auracast: The Future of Bluetooth Audio

New technology allows personalized audio experiences in public spaces and broadens device compatibility.

Auracast, a new Bluetooth technology, is set to revolutionize audio experiences in public spaces and at home by allowing users to tune into specific audio channels using their personal devices.
Users can listen to audio from muted TVs in bars, hear speeches or performances in auditoriums and theaters, receive personalized announcements in airports or train stations, and share audio from their devices with nearby friends or family.
Auracast-compatible devices are now hitting the market, with several manufacturers announcing support for the technology, including JBL and Sennheiser.
Transmitter hardware is also becoming available for personal and commercial use, allowing existing devices like TVs, laptops, and public address systems to become Auracast transmitters.
The technology is expected to become a standard feature in Bluetooth devices, with widespread hardware support from manufacturers anticipated in the coming months.