Auntie Anne's Launches Nostalgic Pretzel-Scented Fragrance 'Knead'

The new perfume captures the iconic aroma of buttery pretzels, evoking fond memories of mall visits.

'Knead' will be available online starting August 14 in two sizes, priced at $25 and $45.
Auntie Anne's is opening a Pretzel Parfumerie in Soho, New York on August 13 for an immersive experience.
The fragrance features notes of buttery dough, salt, and a hint of sweetness.
Fans have expressed excitement on social media, eager to relive their childhood memories.
Julie Younglove-Webb, Auntie Anne's Chief Brand Officer, highlights the powerful connection between scent and memory.