Particle.news

Download on the App Store

Augsburg Unveils Roman-Style Player Tunnel for Bayern Opener

The redesign signals a heritage-first branding drive energized by Sandro Wagner’s arrival.

Overview

  • FC Augsburg inaugurated a newly built Roman-look player tunnel at the WWK-Arena for the first home match of the 2025/26 season against FC Bayern.
  • The club says the gates evoke amphitheaters in Rome and Verona, tying the design to Augsburg’s origins as Augusta Vindelicum.
  • Inside the stone-look passage, players pass an iron Zirbelnuss on gate and wall, an illuminated FCA crest, and the inscription “Kämpfen und Siegen.”
  • CEO Michael Ströll said modernizing the previously plain concrete tunnel had been a long-standing goal and called the result one of the Bundesliga’s most attractive.
  • Reporting links the makeover to a broader image push that includes fast‑selling Roman-themed kits and heightened attention since Sandro Wagner became head coach, who was noted for calling every squad member before taking charge.