Particle.news
Download on the App Store
14 ARTICLES
·
2d ago

Audi’s Concept C Debut Sets New Design Direction With Near-Series Electric Roadster

The two-seat PPE-based study introduces the Vertical Frame face with a four‑element light signature as Audi targets production around 2027.

Audi Concept C
Audi will Optionen einschränken, weil 100 Lenkräder zu viel sind: Designstudien
Audi Concept C gibt Ausblick auf Elektro-Zweisitzer
Mit dem Concept C präsentiert Audi eine Studie, die den Beginn einer neuen Designsprache markieren soll.

Overview

  • Audi presented the Concept C ahead of its IAA Mobility showing as a manifesto for a cleaner brand identity under design chief Massimo Frascella, with media reporting a production model expected around 2027.
  • CEO Gernot Döllner says the car is not a TT successor, positioning it between TT and R8 with a new name to be decided.
  • The study uses the Premium Platform Electric with 800‑volt technology and a mid‑battery layout; the show car is rear‑wheel drive, with all‑wheel variants reported as possible for series production.
  • The roadster features an electrically retractable hardtop — a first for Audi — and a coupe‑like tail without a rear window, with a camera feed used for the interior mirror.
  • Inside, Audi applies a ‘Shy Tech’ approach with tactile ‘Audi Klick’ controls, a retractable 10.4‑inch display and leather‑free material options to emphasize simplicity and perceived quality.