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Audi’s China-Only E5 Draws 10,153 Preorders in 30 Minutes

The China-only subbrand signals a locally built lower-cost bid to win younger EV buyers.

Overview

  • SAIC Audi said the Anting plant has installed capacity for up to 360,000 vehicles a year for the new subbrand.
  • Pre-sale deposits in China are typically small, so analysts caution that headline preorder tallies may not translate directly into finalized sales.
  • The E5 Sportback starts at about $33,200 in China, positioning it against domestic rivals such as NIO’s ET5.
  • Developed in roughly two years on a SAIC-supplied platform, the model launches under the separate AUDI badge without the traditional four-ring emblem.
  • Two additional AUDI models are planned within two years, and initial specs highlight a base 76‑kWh battery, a single rear motor and a claimed 618 km CLTC range.