Audi Unveils New 'AUDI E' Brand in China, Ditches Iconic Logo

The new electric concept aims to reclaim market share in China through a partnership with SAIC, featuring advanced tech and design tailored for Chinese consumers.

• Audi has introduced the 'AUDI E' brand in China, marking a departure from its traditional four-ring logo in favor of a minimalist wordmark.
• The AUDI E Concept is a fully electric Sportback developed in collaboration with China's SAIC Motors, featuring a 100 kWh battery and dual-motor all-wheel drive.
• With an 800-volt architecture, the concept car boasts a range of 700 km and can charge 230 miles in just 10 minutes, aiming to meet the demands of tech-savvy Chinese buyers.
• The interior includes a pillar-to-pillar 4K curved display, digital mirrors, and an AI virtual assistant, reflecting a design focus on connectivity and automation.
• This initiative is part of Audi's strategy to revitalize its presence in China, where it has faced declining sales amidst competition from domestic EV manufacturers.

3 Articles

InsideEVs The Verge Creative Bloq