Overview

• Audi presents the Concept C as the first expression of its pared-back 'Strive for Clarity' philosophy with a new Vertical Frame front and a four‑element light signature.
• The compact roadster features an electrically retractable hardtop, PPE 800‑volt architecture, and a mid‑battery layout linked to Porsche’s 718 EV work, with a stated weight around 1,650–1,690 kg.
• CEO Gernot Döllner says a closely related series model is targeted in roughly two years, positions it between TT and R8, and stresses it is not a direct TT successor.
• The cabin follows a 'Shy Tech' approach with physical aluminum controls, distinctive haptic feedback, and a 10.4‑inch display that retracts into the dash to reduce visual clutter.
• Audi outlines a broader reset that includes sharply reducing configuration complexity (e.g., cutting steering wheel variants from over 100 to three or four), a plan for about 20 new models through 2027, a 2026 electric entry model to be built in Ingolstadt, and unresolved decisions on production site and battery supply for the Concept C’s series version.