Overview

• Audi presented the Concept C in Milan as a visible marker of a new direction, debuting the first project under design chief Massimo Frascella.
• The study introduces a new upright 'Vertical Frame' front and draws on TT, R8 and historic Auto Union cues to reassert a distinct Audi identity.
• The interior follows a 'Shy Tech' approach with a retractable 10.4‑inch display, haptic controls, high‑grade materials, a round steering wheel and conventional mirrors.
• Audi and the press report a series derivative is planned around 2027, expected to use 800‑volt architecture with rear‑ or all‑wheel drive.
• Published details include an electrically retractable two‑piece hardtop, R8‑like proportions at 4.52 m in length, 21‑inch wheels and a listed weight of 1,690 kg, as CEO Gernot Döllner acknowledges the need to correct software and quality issues.