Overview

• Audi positions the Concept C to consolidate the TT and R8 lineages as a single, limited-volume electric sports car.
• Officials say the car will share platform elements with Porsche’s upcoming electric 718 family, with 800V architecture and RWD or AWD options reported.
• CEO Gernot Döllner projects a “very low five-digit” global run with pricing between the former TT and R8 price bands.
• Design highlights include a reinterpreted vertical-frame grille, four-element light signature, a centrally mounted battery, and an electrically retractable two-piece hardtop.
• The interior emphasizes tactile simplicity with a fold-away 10.4-inch display, a fixed digital cluster, haptic ‘Audi Click’ controls, and wool/recycled materials, while key performance specs remain undisclosed ahead of the Munich debut.