Overview

• Audi's job cuts will focus on administrative and development roles, reducing its workforce by about 8% globally.
• The company aims to save €1 billion annually through these measures while maintaining a socially responsible approach without compulsory redundancies.
• Audi plans to invest €8 billion in its German sites, including Ingolstadt and Neckarsulm, to support its transition to electric vehicles.
• The automaker faces challenges from slowing EV demand, increased competition from Chinese manufacturers, and geopolitical uncertainties.
• Audi's 2024 global EV deliveries dropped 8%, contributing to a 12% decline in total vehicle deliveries to 1.7 million units.